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Scrunchies may sound so 1990s, but last year, we saw this retro hair accessory making a huge comeback  you’d practically see scrunchies holding up ponytails or around someone’s wrist everywhere!

In 2021, the scrunchies trend gets elevated – what’s hot now? – luxury scrunchies.

Yes, you heard us right! Luxury brands such as Hermès, FENDI, and Eugenia Kim have come up with scrunchies made with luxurious materials such as velvet and leather, and some are even adorned with crystals and pearls!


Blackpink member Lisa is the latest celebrity to shine a spotlight on this trend. The K-pop idol has amassed a following of almost 50 million followers on Instagram, thanks to her feminine and edgy fashion style. The 23-year-old recently posted a series of selfies featuring a Hermès Claudia Scrunchie (S$340) on her wrist, which added a bright pop of yellow to an otherwise monochrome outfit.

Hermes Scrunchie

The Hermès Claudia Scrunchie was even featured on the spring/summer 2021 runway of Celine, where the models wore the hair accessory on their upper arms.

With the recognisable and vibrant prints from the brand lined by a Hermès-orange rim, each patchwork printed silk is also cut and sewn at random, so no two scrunchies are the same.

If you were interested in snagging one for yourself, you can head to Hermes.com, where there’s still one more shade (pale blue) available.

For other luxury scrunchies to consider, read on for our top picks.

Luxury scrunchies: Embellished

1. alexanderwang scrunchie rhinestone bracelet

Alexanderwang Scrunchie Rhinestone Bracelet

Made with 70% crystal glass and 30% stainless steel, this rhinestone chain mesh bracelet is an eye-catching piece that will definitely add bling and glam to your outfit. Available in a range of colours, there’s bound to be one that’ll spice up that outfit you have in mind for a special occasion.

The alexanderwang scrunchie rhinestone bracelet retails for S$599.29 at alexanderwang.

2.  Lele Sadoughi Pearl Scrunchie

Lele Sadoughi Pearl Scrunchie

Dainty and delicate, this hair accessory is made with velvet for a comfortable wear and has pearlescent embellishments and a knotted bow detail that’s just so adorable!

The Lele Sadoughi Pearl Scrunchie retails for S$50 at Revolve.

3. Maryjane Claverol Miami Scrunchie Set

Maryjane Claverol Miami Scrunchie Set

What’s better than one scrunchie? A set of three! Featuring three pearl bead embellished satin scrunchies in candy-inspired colours, these scrunchies don’t just look good, but won’t painfully tug on your hair either.

The Maryjane Claverol Miami Scrunchie Set retails for S$143.55 at Revolve.

Luxury scrunchies: Plain

4. Jennifer Behr Janelle Vegan Leather Hair Tie

Jennifer Behr Janelle Vegan Leather Hair Tie

Made from a smooth black vegan leather that will glide smoothly through your hair and stay perfectly in place, this understated accessory can be used to accent a high pony or worn on your wrist.

The Jennifer Behr Janelle Vegan Leather Hair Tie retails for ~S$106 at Net-a-porter.

5. Sophie Buhai Silk-organza Hair Tie

Sophie Buhai Silk Organza Hair Tie

Elegant and minimal, this scrunchie is handmade from whisper-weight silk-organza, so it’ll practically feel like nothing when worn! This versatile scrunchie can be slipped over a bun for a dramatic oversized shaped, or used to hold a low ponytail too.

The Sophie Buhai Silk-organza Hair Tie retails for ~S$254 at Net-a-porter.

Luxury scrunchies: Patterned

6. FENDI Hair Elastics

Fendi Hair Elastics

FENDI has a series of designs for their hair elastics. Whether you’re looking for something subtle like Vichy prints or something that shouts FENDI (with its signature FF prints), there’s certainly something to suit every mood and outfit aesthetic.

The FENDI Hair Elastics retail for S$370 at FENDI.

7. Genie by Eugenia Kim X REVOLVE Tai Scrunchie

Genie By Eugenia Kim X Revolve Tai Scrunchie

Perfect for the spring and summer season, this blue and pink paisley scrunchie even comes with an extended 37cm long scarf tail that’ll totally amp up your whole look.

The Genie by Eugenia Kim X REVOLVE Tai Scrunchie retails for S$50.51 at Revolve.

8. Arizona Love Chouchou Bandana Hair Scrunchie Set

Arizona Love Chouchou Bandana Hair Scrunchie Set

Fun and playful are the two words we would use to describe these colourful bandana scrunchies! It’s giving us summer and beach vibes, and would be the cherry on top of an already bright and poppin’ outfit.

The Arizona Love Chouchou Bandana Hair Scrunchie Set retails for S$108.99 at Revolve.

How to wear your scrunchie

While we all know scrunchies as a hair accessory from back in the days, we like to think that it’s a versatile accessory that can be worn in well… not just your hair! From using them to hold your braids, buns, or ponytails in place, to wearing them on your wrist, here are some ways you can wear your scrunchie.

Low Ponytail


This is probably the easiest wear to flaunt your luxury scrunchies. Make the look interesting by creating twists in your hair before tying your tresses into a ponytail.

Half Up Do


This look gives serious ’80s vibes and looks best with a brightly coloured scrunchie to make heads turn.



The perfect WFH hairstyle, this look can be pulled off by just about anyone (with the right hair length, of course!)

High Ponytail


If you have really long hair, this Ariana Grande-esque style works for you.



For something subtle, invest in a smaller scrunchie and use it to cinch in a perfect braid.

On the Wrist


Forget bracelets. Take a leaf out of Lisa’s style-book and wear your scrunchie instead.