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Maybelline has just made all our makeup dreams come true with their first ever fashion-makeup collaboration with alice+olivia. And while this is a partnership between two famous New York brands, the alice+olivia X Maybelline collection is exclusive to Asia, and Singapore is one of the cities carrying it!

The stylish collection features some of the bestselling products from Maybelline:


  • Creamy Mattes by Color Sensational (SGD16.90): This popular lipstick is infused with precious oils and honey nectar for a comfortable, moisturising finish. It is available in three shades.
  • Shine Compulsion (SGD16.90): This has an oil-in-lipstick formula for a vibrant shine. It is available in three shades
  • Master Flush Stick (SGD21.90): A compact blush stick, this gives you a flushed-from-within glow so you can selfie-ready all the time.
  • The Hypercurl Waterproof Mascara (SGD19.90): This cult-favourite mascara is waterproof, smudgeproof, and able to hold up your curls for up to 12 hours.
  • Hypersharp Liner (SGD21.90): This iconic eyeliner delivers a 0.01mm line for extra precision. We also love its intense colour and waterproof formula.
  • The City Mini Palette (SGD26.90): This comes in six versatile shades ranging from pinks and neutrals so you can create any look you want.

You can also get your hands on the exclusive alice+olivia X Maybelline pouch when you spend SGD50 on Maybelline products, inclusive of at least one from the alice+olivia X Maybelline collection. While stocks last.

The exclusive alice+olivia X Maybelline collection will be launched from 13 June at selected Watsons stores and Watsons online store. Pouches are only redeemable at Watsons located at Bugis Junction, Ngee Ann City, Tampines Mall, JEM, Jurong Point, Parkway Parade, Toa Payoh 190, Causeway Point, Bedok Mall, and Northpoint.

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