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With so many beauty launches happening all the time, we know it’s tough to stay abreast of all the exciting products available. Find out what’s hot this month and the next with our product round-up, ranging from exclusive collections you should definitely get your hands on, relaunch of our favourite products, and a new homegrown brand to support.

New launches & collections

1. Sulwhasoo Phoenix Limited Edition Collection

April Product Round Up Sulwhasoo Phoenix Limited Edition Collection

Staying true to its roots as a K-beauty brand, Sulwhasoo has launched a design collection that takes inspiration from a pair of mythical birds called “Bonghwang” in Korean. These elegant animals are derived from a Korean classical painting titled “Painting of a Paradise Inhabited by Auspicious Animals”.

The limited edition makeup collection consists of the signature Perfecting Cushion EX and a Luxury Lip Palette, which is Sulwhasoo’s first foray into lipsticks. Coupled with the fact that the Phoenix Collection was created to wish for happiness and harmony in the family, it makes for a thoughtful and auspicious present this Mother’s Day.

Sulwhasoo Perfecting Cushion EX Phoenix Limited Edition (SGD80) and Luxury Lip Palette Phoenix Limited Edition (SGD86) will be available at all Sulwhasoo boutiques and counters from 9 May 2019.

2. Jo Malone London limited edition Blossoms Collection

19a04 Blossoms Social Crops 1200 X 1200 Square 10

Truly embrace spring with Jo Malone London’s newest limited edition Blossoms collection. It celebrates the brand’s most popular blossom scents (Silk Blossom, Star Magnolia, and Orange Blossom), and also features a new Frangipani Flower fragrance.

Beyond colognes, you can enjoy these pretty, spring-time florals in the form of hair mists, candles, and diffusers as well.

Jo Malone London Blossoms Collection colognes (SGD113 for 20ml, SGD223 for 100ml), candle (SGD129), hair mists (SGD96), and diffuser (SGD180) are available for a limited time at all Jo Malone London boutiques and counters. 

3. shu uemura X Maison Kitsune #mycamostyle limited edition collection

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shu uemura has teamed up with chic fashion label Maison Kitsune to adorn its new limited edition collection with a playful twist on the classic camouflage pattern.

Our favourite shu uemura lippies, Rouge Unlimited Supreme Matte and Matte Supreme, will feature both new and best-selling shades dressed in a mix of colours, lipstick marks, and Mount Fuji prints. Of course, no shu uemura collection is complete without an eyeshadow palette – the Camo Eyeshadow Palette is equipped with 12 bold shades in six textures for you to experiment with.

shu uemura X Maison Kitsune #mycamostyle limited edition Rouge Unlimited Supreme Matte (SGD38), Matte Supreme (SGD43), and Camo Eyeshadow Palette (SGD123) will be available at all shu uemura boutiques and counters from 1 May 2019.

4. Clarins my CLARINS Line

April Product Round Up Myclarins 2019

Young millennials who strongly believe in achieving healthy skin with minimalist, natural skincare will absolutely love Clarins’ latest skincare line – my CLARINS. This vibrant collection claims to hold a combination of 88% natural ingredients, comprising a recipe that includes ingredients such as energy-boosting Goji Berries and hydrating Coconut water, which work together to create plump and hydrated skin.

Applying the best of natural ingredients to achieve a glow-up that not even an Instagram filter can achieve – sounds like a win-win to us!

Clarins my CLARINS Line (prices range from SGD28 to SGD46) is only available at Clarins ION & Westgate boutiques, Tangs Orchard counter, and website.

5. KATE Tokyo Luminous Makeup Collection

April Product Round Kate Tokyo Luminous Makeup Collection

It’s not party season yet, but it’s never a bad time to master the makeup trend that will give you instantly glowing skin. If you are looking for tools that will help you up your strobing game, look no further than KATE Tokyo’s latest launch.

KATE White Shaping Palette is an all-new product that consists of both shimmers and mattes to light up your eyes and face, while Brown Shade Eyes N boasts two new white shades so that you can accentuate your gorgeous eyes.

KATE White Shaping Palette (SGD30) and Brown Shade Eyes N (SGD27) are only available at Don Don Donki, Welcia-BHG, LAZADA, and selected Sasa and Watsons stores from May 2019.

6. Mamonde Red Energy Recovery Serum

Mamonde Red Energy Recovery Serum Packshot

Mamonde’s new recovery serum is perfect for all of us who work long hours and barely take care of our skin.

Thanks to its Blossoming EnergyTM ingredient, this serum promises to give you smooth, moisturized skin in 5 days, and even a supple, glowing complexion in just 14 days. Now you know how Korean actress and Mamonde ambassador Park Shin Hye’s manages to sport radiant skin despite her busy schedule!

Mamonde Red Energy Recovery Serum (SGD44 for 30ml, SGD62 for 50ml) will be available at all Mamonde boutiques and counters from May 2019.

7. HERA Black Foundation

April Product Round Up Hera Black Foundation

Love your HERA Black Cushion? You can now get the same lightweight formula with 24-hour matte coverage in the form of a foundation, with the launch of the brand’s latest Black Foundation. It provides a semi-matte finishing that does not dry your skin out, so that you can look and feel your best all day long.

If you have been frustrated before by K-beauty brands’ limited foundation shade range, you will also be happy to know that HERA has released a more inclusive range of 12 ideal colour shades, which were selected through a skin shade research done among 2,000 Asians.

HERA Black Foundation (SGD75) will be available at all HERA counters and boutiques from 30 April 2019.

8. Drunk Elephant Slaai™ Makeup-Melting Butter Cleanser

Drunk Elephant Slaai Makeup Melting Butter Cleanser With Bamboo Booster Packshot 2 48

Cult-favourite skincare brand Drunk Elephant launched its first-ever butter cleanser this month, and this is one innovative cleansing balm that you have to check out.

Slaai™ Make-up Melting Butter Cleanser, as the name implies, melts all dirt, makeup, and sunscreen from your face. You can even use this to easily remove water-resistant concealer under your eyes, as the formula is gentle enough for you to use it around your eyes.

Unlike some cleansers that are too harsh and drying, this melting cleanser is formulated with soothing fruit extracts and oils, so that even people with the driest of skins can look forward to a clean glow after every cleanse.

Drunk Elephant Slaai™ Makeup-Melting Butter Cleanser (SGD50) is only available at Sephora Ion Orchard and website.

9. Kat Von D Limited Edition Vegan Love Eyeshadow Palette

April Product Round Up Kat Von D Vegan Love Palette

It is difficult to find vibrant colours in a vegan eyeshadow palette, but Kat Von D’s newest palette has made it possible for beauty junkies to create gorgeous makeup looks with the peace of mind that no animals have been harmed.

Kat Von D’s Vegan Love Eyeshadow Palette features 10 bold shades in a range of sheen finishes, made with a brand-new formula that is not found in any of their other eyeshadow palettes. What will truly catch your eye, however, are the vibrant purple and pink shades that no other vegan eyeshadow palette can boast of.

Kat Von D Limited Edition Vegan Love Eyeshadow Palette (SGD64) is only available at Sephora Ion Orchard and website.

10. Fenty Beauty Killawatt and Killawatt Foil – new shades

April Product Round Up Fenty Beauty Kilowatt And Kilowatt Foil

Summer is just around the corner, and Fenty Beauty has released new shades of the Killawatt Freestyle Highlighter Duo and Killawatt Foil Freestyle Highlighter so that you can sport a bronzed glow at the beach.

The new Killawatt Freestyle Highlighter Duo boasts a beautiful combination of soft bronzed champagne sheen and shimmer, while the Foil Freestyle Highlighter features a metallic burnt copper shade. Use the two together, and you get a healthy, tanned glow that not even an afternoon at the beach can promise to give you.

Fenty Beauty Freestyle Highlighter Duo (SGD54) and Killawatt Foil Freestyle Highlighter (SGD54) are available in all Sephora stores and website.

11. Fresh Rose Deep Hydration Sleeping Mask

April Product Round Up Rose Deep Hydration Sleeping Mask

We all dream of waking up to perfect skin, and Fresh has made this a reality with the latest addition to the family of iconic Rose Face Mask.

The Rose Deep Hydration Sleeping Mask gives your skin the much-needed hydration recovery it needs while you sleep, so that you wake up to supple, petal-soft skin. What better way to chase away the Monday blues than seeing your skin at its best, right?

Fresh Rose Deep Hydration Sleeping Mask (SGD80) is available first at all Sephora stores and website, and later all Fresh boutiques and counters from 9 May 2019.

12. Giorgio Armani Beauty The New Eye Tint – new shades

April Product Round Up Giorgio Armani Beauty The New Eye Tint

Give your eyes the colour and sparkle they deserve with Giorgio Armani Beauty’s The New Eye Tint, a lightweight eye make-up that is easy to apply, smudge-proof for hours on end, and feels almost like you are wearing no makeup at all.

Well-loved by fans since 2014, this liquid eyeshadow has added nine new contemporary shades, a new chrome finish, and an applicator that makes this multi-purpose product a three-in-one eyeshadow, eyeliner and highlighter.

Giorgio Armani Beauty The New Eye Tint (SGD55) is available at all Giorgio Armani Beauty boutiques from 1 June 2019.

13. Swisse Ultiboost Golden Collagen Blood Orange Liquid

April Product Round Up Swisse Ultiboost Golden Collagen Blood Orange Liquid

The Swisse Ultiboost Golden Collagen Blood Orange Liquid is the brand’s new supplement in its popular beauty range. It is said to contain clinically-proven hydrolysed collagen to reduce the appearance of wrinkles and improve skin elasticity within 4 weeks. The drink is also said to have zero fat so you can drink your way to better skin without any worry. Consider us sold!

You can read more about this product here.

Swisse Ultiboost Golden Collagen Blood Orange Liquid (SGD39 for 7 bottles) is available at all leading Watsons and Guardian stores island-wide.

14. Schick Hydro 5 Sense®

April Product Round Up Schick Hydro 5 Sense

If you are looking to stock up on a grooming product for the men in your life, or a male reader who is a fan of Daily Vanity, here is something right up your alley.

The Schick Hydro 5 Sense® is designed with an innovative Shock Absorb technology that adjusts automatically to the face’s contours and personal shaving style. It allows the shaver to actually adjust the amount of pressure to your shave so that you get a close shave without irritating your skin – perfect for the men who always suffer from irritated skin after shaving everyday.

Schick Hydro 5 Sense® (SGD15.90) is available at all major Guardian Health and Beauty, Fairprice and Watsons outlets.


15. innisfree Jeju Pomegranate Revitalizing Skincare Range

April Product Round Up Innisfree Jeju Pomegranate Revitalizing Line

Korean naturalism brand innisfree has refreshed and repackaged its popular Jeju Pomegranate Revitalizing Skincare Range. This relaunch features star product, the Jeju Pomegranate Revitalizing Serum, and three new products: Foam Cleanser, Capsule Cream, and Sleeping Pack.

Pomegranate contains anti-oxidants that can help prevent signs of early ageing, and innisfree has utilized the full potential of the fruit by using the whole of its peel, flesh, and seeds. It’s time to say goodbye to the dreaded wrinkles, and look forward to brighter & firmer skin!

innisfree Jeju Pomegranate Revitalizing Skincare Range (prices range from SGD17 to SGD46) is available at all innisfree stores from May 2019.

New brand launches

16. Liht Organics

April Product Round Up Liht Organics

We love a local brand that is not only organic, but also advocates for female empowerment. Liht, short for ‘Living In Her Time’, is all about empowering a woman to live fully in her light, by her rules, in her own time.

The brand’s vegan, paraben-free products are infused with up to 90% certified-organic ingredients, and encased in sleek minimalist ivory casings with laser cut-out details. One product you should definitely look out for is the award-winning Youth Elixir Liquid Foundation, which is enriched with soothing aloe vera and available in 10 shades.

Liht Organics (prices range from SGD42 to SGD75) is available at ASTIQUE, The Aesthetic Clinic, and its official website.

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