Beauty Brands Reopen Retail Stores Featured Image

From concierge services to virtual consultations, our favourite beauty brands turned to innovative ways to stay in touch with us through the Circuit Breaker and Phase 1. Now that Phase 2 is about to begin, our beloved brands are ready to welcome us back – with a few changes in store, that is.

Here’s what a few beauty brands will be implementing to make their grand reopening a much safer one for all of us.

1. Sephora

Missed browsing the aisles of Sephora stores? We’ve got great news to share. Sephora is bringing us a new shopping experience when their stores reopen on 19 June! Before you step into a Sephora store, you’ll be required to take your temperature, check-in using the SafeEntry system, and sanitise your hands. Be sure to maintain one-metre of social distancing when you shop in-store too.

Here are the virtual innovations you can expect to see when you visit Sephora.

Scan to Interact

While testers are no longer available in stores, Sephora has a new Scan to Interact feature that provides useful information on your selected product, such as reviews and ratings. Simply access this feature in-app and use your phone camera to scan the bar code of the product you’re interested in. Its information should pop up on your phone screen fast.

Sephora Virtual Artist

As part of Sephora’s hygiene guidelines, Sephora staff will have to adhere to a strict ‘No-Touch’ policy, where they are not able to apply products on customers. However, there’s the new in-app Virtual Artist, which allows you to try on hundreds of makeup products virtually. You can also find your foundation shade via the Sephora Shade Finder. Once you’ve decided to make a purchase, just tap on ‘click to buy’ to get all your items.

Virtual Services

If you’d like to speak to Sephora’s beauty experts before you make a purchase, try Sephora’s Virtual Services for a personalised video chat on all things beauty! You can also enjoy a complimentary one-on-one skincare or makeup consultation session with one of the brand’s beauty experts. To book a slot, visit Sephora’s website or app.

2. Laneige

K-beauty fans rejoice! Laneige will be opening all its stores and counters on 19 June. Based on the size of each store, the brand will arrange the number of beauty advisors at every shop. To ensure the health and safety of the public, beauty advisors will be taking their own temperatures twice a day.

Before entering a Laneige store, you’re required to have your temperature taken by the staff. Make sure you scan the SafeEntry QR code to log your entry and hit the “check-out” button when you exit the store. There will be restrictions on the number of people entering the store.

Sachet samples available

Hand sanitiser will be provided in-store for all customers to use. All testers have been removed from the stores, but if you’d like to try a skincare product, Laneige will provide sachet samples upon your request. You may want to pick up the Water Bank Sherbet Cream, a cooling formula that refreshes and relieves the skin from the heat.

If you’re queuing to make a purchase, remember to stand one metre apart. Queue poles will also be placed outside the stores if it reaches the maximum capacity.

3. THEFACESHOP

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Fans of THEFACESHOP will have something to look forward to! All of the brand’s stores will reopen on 19 June, with operating hours differing from store-to-store. Depending on the size of the store, there will be between one to three staff members per shift. The staff will limit the number of customers entering the store too.

For contact tracing purposes, all customers will be encouraged to check-in and checkout using the SafeEntry QR Code. If you’re not feeling well, you’ll be advised to leave the store. Apart from wearing your face mask, you’ll also have to sanitise your hands before entering and leaving.

In line with the brand’s hygiene measures, THEFACESHOP’s staff will wipe down high-touch surfaces every three to four hours, as well as sanitise shopping baskets after each use. Product testers have been removed while makeup services will be put on hold until further notice.

Aside from implementing a one-metre spacing rule for queues in all stores, the staff will politely prompt customers to observe social distancing too. Posters will be put up to remind customers of the various safety measures to make your shopping experience a pleasant one.

4. IDS Aesthetics

If you’re in dire need of a glow-up, you’ll be pleased to hear that all IDS outlets will reopen on 19 June. Before you rush in for your beauty appointment, check-in via SafeEntry and have your temperature taken at the door. Hand sanitisers will also be provided at the counters, so you can use them before and after a treatment.

IDS has removed common sharing items like testers and magazines at the waiting area. Therapists will don protective gear when they’re interacting with customers while treatment rooms will be wiped down after every procedure. The brand will also ensure safe distancing for customers seated in the waiting area.

Reopening promotions

Stocking up on cleansers, toners, and scrubs from IDS Skincare? Well, all of them are now going for S$42 each. When you pick three different types of products from the Prestige line, you can also get them together for S$499.

If you’re looking to book an aesthetics treatment, you can now enjoy five sessions of Hydro Therapeutics Treatment at S$668 and five sessions of Cryo Therapeutics Treatment at S$699. When you spend a minimum of S$300 at an IDS outlet, you will also receive S$100 treatment and product credits.

5. The Body Shop

The Body Shop will be opening 25 selected stores on 19 June. Before you head down to your nearest store, check out the list below!

Stores that are reopening:
Tampines Mall
Bugis Junction
Causeway Point
Bishan Junction 8
Compass One
Nex
JEM
Northpoint
Plaza Singapura
Raffles City
Jurong Point
Waterway Point
Ang Mo Kio Hub
Lot 1
Vivocity
Toa Payoh
Changi Airport Terminal 3
IMM
Bedok Mall
Suntec City
Tiong Bahru Plaza
City Square
Bukit Panjang Plaza
Great World City
Hougang Mall

Can’t spot your go-to outlet on the list? Don’t worry. The remaining branches will open its doors gradually as the brand assesses the progress of the situation. For now, The Body Shop will be observing relevant safety measures in-store, so depending on the store size, each outlet will have two to three employees on duty. There will also be no cross-deployment of staff across outlets.

You’ll be required to scan the SafeEntry QR code at all store entrances and sanitise your hands before entering. Of course, you should also be wearing a face mask at this point. Depending on store size, only four to eight people (including the staff) will be allowed in the store. There will be one-metre of space between you and the next customer when you’re standing in the queue. The beauty advisors will also keep a one-metre distance when serving you.

Testers will not be available in the stores while product demonstrations and makeover services will remain suspended, but if you’d like to try a product, you can request for a single-use sample sachet. Key touch-points will be sanitised more regularly, on top of daily store cleaning. The beauty advisors at the store will also have their temperatures taken before the start of every shift. They’re required to sanitise their hands regularly and have a face mask on at all times.

#TimeToCare for our Healthcare Heroes

Here’s a heartwarming treat for our healthcare heroes. From 25 June to 29 July, healthcare professionals can present their medical ID to receive a deluxe Tea Tree Oil sample (no purchase required) or a free 30ml hand cream and membership with any in-store purchase.

6. Sulwhasoo

Beauty Brands Reopen Retail Stores Sulwhasoo

If you’ve missed the decadent Sulwhasoo experience, you can now head down to all boutiques and counters on 19 June. Temperature checks will be conducted at the entrance of every store, and you’ll be required to check-in via SafeEntry. Each store will allow no more than five individuals to shop at the same time.

To ensure proper hygiene, hand sanitisers will always be available in-store. There will be tape marking on the store floor and queue poles at the entrance of the boutiques to manage the crowd and ensure social distancing.

Sachet samples & ongoing promotions

All testers and skincare products have been sealed to minimise physical contact, but if you’d like to try a product, you can request for sachet samples. If you’ve booked a Sulwhasoo facial service, you can head down without worrying as safety measures have been put in place.

If you’re staying home, you can still access Sulwhasoo’s Beauty e-Lounge service. And here’s more good news. For the month of June, you’ll get to enjoy 15% off when you spend a minimum of S$150 on Sulwhasoo’s Beauty e-Lounge service as well as physical boutiques.

7. HERA

All of HERA’s boutiques and counters will be open from 19 June! As always, temperature checks will be conducted at the entrance of every store, and you’ll be required to check-in via SafeEntry. Each store will allow no more than five individuals to shop at the same time.

To ensure proper hygiene, hand sanitisers will always be available in-store. There will be tape marking on the store floor and queue poles at the entrance of the boutiques to manage the crowd and ensure social distancing.

Sachet samples available

All testers and skincare products have been sealed to minimise physical contact, but if you’d like to try a product, you can request for sachet samples.

Makeup services and eyebrow trimming services will be put on hold until further notice too. However, you can still access HERA’s Beauty e-Lounge services to shop comfortably at home. If it’s your first time making a purchase on HERA Online, you can take S$5 off.

8. Innisfree

Beauty Brands Reopen Retail Stores Innisfree

All Innisfree stores will reopen on 19 June but at 1pm. For larger stores, there will be two to five staff at the shop floor during every shift. Before you enter, temperature checks will be conducted at the entrance of every store, and you’ll be required to check-in via SafeEntry. If you didn’t bring your phone out, a member of the staff will scan your NRIC.

Adhering to guidelines, hand sanitisers will be provided at the entrance and cashier counter. On top of that, testers will be removed and store fixtures will be sanitised frequently. There will also be a limit on the number of people who are allowed to enter the store. Social distancing measures have been put in place with queue demarcations on the floor too.

While you’re there, check out the new Brightening Pore Serum Special Set. It features the Brightening Pore Serum (30ml) as well as other items from the new line, including the Facial Cleanser (50ml), Skin (25ml) and Sleeping Mask (20ml). The formulas are all packed with vitamins and Jeju Hallabong peel extracts for brighter, hydrated skin. Each set retails for S$52.

9. YSL Beauty

Beauty Brands Reopen Retail Stores Ysl Beauty

YSL Beauty is getting ready to welcome us on 19 June! The stores have taken measures to ensure proper sanitation and protection with new virtual try-ons, social distancing, contact tracing, and contactless payment.

If you’re not heading out to shop anytime soon, you can still purchase products from YSL Beauty’s online store or access its phone delivery platform.

10. Armani Beauty

Beauty Brands Reopen Retail Stores Armani Beauty

Armani Beauty stores will open its doors on 19 June. With strict health and safety measures in place, the brand has implemented new virtual features, so you can have a pleasant shopping experience.

Like YSL Beauty, you can still shop at Armani Beauty’s online store or access its phone delivery platform.

11 FREE things you can get from beauty boutiques and counters in Singapore!

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About the Author
Jade YeoJade runs on green tea and anxiety. When she’s not picking apart an ingredients list, you’ll find her awkwardly bopping to music or pigging out at...Read More

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