Best Skin Brightening Products To Try in 2025 if You Want Glowing Complexion

The glowy, dewy skin trend is still going strong and has shown no signs of stopping in 2025. As brands continue to introduce new products that promise brighter, more luminous skin, it can be difficult to know which ones are worth investing in. And that’s what we are here for!

Whether you have been meticulously building your face brightening skincare regimen for a while, or are brand new to the game, here are the latest skin brightening products to add to your routine to get that dewy, glowy-from-within look.

The Best Skin Brightening Products For a Glowing Complexion

But Better Vitamin C + Niacinamide Dual Serum DV’s pick!

When it comes to skin brightening ingredients, Vitamin C and Niacinamide are, no doubt, two powerhouses that you can’t possibly ignore.

But if serum layering (that is, using multiple serums in your routine) sounds like a chore, this new brightening product by But Better is exactly what you need.

Psst! Exclusive promo code for Daily Vanity readers! Use BUTBDV10 when you check out from Shopee to get S$10 off. Valid till 31 May 2025.

Combining a Vitamin C serum and a Niacinamide serum in one bottle, this product is able to tackle pigmentation from different angles, enhancing each other’s effects.

As Vitamin C brightens skin, Niacinamide defends it from free radicals’ damage. At the same time, you get to enjoy the potency of Vitamin C, without its irritation, thanks to the soothing effect of Niacinamide.

The results? More even skin tone, brighter skin tone, and less visible dark spots. Let’s just say that two is definitely better than one!

But Better Vitamin C + Niacinamide Dual Serum retails for S$72 and is available on Shopee. Exclusive promo code for Daily Vanity readers! Use BUTBDV10 when you check out to get S$10 off. Valid till 31 May 2025.

SK-II Genoptics Infinitaura Essence

SK-II has updated its skin brightening essence and launched this new product recently. Promising to create “aura skin” that goes beyond whitening and brightening, the essence features Niacinamide as a key ingredient to improve your complexion visibly.

Besides achieving brightness and glow, the essence also promises reduction in spots, dullness, and wrinkles.

SK-II Genoptics Infinitaura Essence retails for S$376 and is available at all SK-II counters and boutiques, as well as Sephora.

Tatcha The Brightening Serum

If you’re looking for a serum with face brightening and firming results, look no further than this serum from Tatcha.

Offering 12-hour time-release vitamin C and ferulic acid, this brightening serum works overtime to improve dull and uneven skin tone, while toning and combating hyperpigmentation.

Besides its brightening benefits, the product also offers a pro-glutathione antioxidant booster, which supports the skin’s own ability to fight free radicals – we can’t complain about more skin defence!

Tatcha The Brightening Serum retails for S$150 and is available at Sephora. 

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Can’t decide if you want to use skincare or makeup to brighten your complexion? Get the best of both worlds with this brightening product.

A multi-use highlighting serum, this hydrates while visibly reducing the appearance of hyperpigmentation, delivering a dewy, reflective glow.

A lightweight gel, this can be used on the skin with or without makeup, and you can choose to use it before moisturiser or as the last step of your routine. Look forward to a glossy finish on your skin that looks naturally radiant!

Glow Recipe Watermelon Glow Niacinamide Dew Drops retails for S$57 and is available at Sephora.

Innisfree Vitamin C Green Tea Enzyme Brightening Serum

This dark spot-reducing serum is formulated with a unique dual Vitamin C ingredient to double down on the brightening effect is has on your skin.

It also contains Jeju Green Tea Enzyme, which is high in antioxidant, to help prevent dark spots and dullness from appearing due to environmental aggressors.

This hypoallergenic skin brightening serum is also suitable for everyday use and gentle for all skin types.

Innisfree Vitamin C Green Tea Enzyme Brightening Serum retails for S$50 and is available at all Innisfree boutiques and Sephora.

Caudalie Vinoperfect Brightening Dark Spot Serum Trending!

A bestselling brightening product in France, this serum is effective in combating dark spots.

Gentle on the skin, it acts on dark spots that occur due to sun damage, acne, pregnancy, and age. This face brightening product has won over millions of women in the world; fun fact: a bottle is sold every 30 seconds in the world!

Caudalie Vinoperfect Brightening Dark Spot Serum retails for S$99 and is available at Sephora.

Clinique Even Better Clinical Radical Dark Spot Corrector + Interrupter Serum

This well-loved formula is now double the dose, featuring a proprietary brightening molecule that helps improve even-ness of skin tone, dark spots, and age spots.

This skin brightening serum has also included a blend of anti-irritants and soothing botanicals to help bring down irritation and damage caused by environmental aggressors so that it can further prevent spots from appearing.

Clinique Even Better Clinical Radical Dark Spot Corrector + Interrupter Serum retails for S$152 and is available at all Clinique counters, as well as Sephora.

Charlotte Tilbury Dark Spot Correcting Radiance Recovery Serum

This new face brightening serum is clinically proven to reduce the appearance of many types of skin concerns, including hyperpigmentation, age and sun spots, under-eye dark circles, redness, and acne scars.

Containing Vitamin C and Tranexamic Acid, this brightening serum also contains the unique Biomimetic Barrier Shield Technology that strengthens the skin barrier so that moisture loss can be prevented and skin feels soothed, while looking radiant.

Charlotte Tilbury Dark Spot Correcting Radiance Recovery Serum retails for S$164 and is available at Sephora.

What are Skin Brightening Products?

Skin brightening products are specialised skincare formulations designed to enhance the radiance and luminosity of the skin, creating a more even complexion.These products often target hyperpigmentation, dark spots, and dullness, working to reveal a brighter and revitalised skin tone. Brightening products can encompass a range of formulations, including exfoliating agents, serums with potent ingredients like vitamin C, and moisturisers infused with hydrating and brightening components.

Incorporating these products into a skincare routine can contribute to a healthier and more radiant appearance.

How Often Should I Use Skin Brightening Products?

The frequency of using skin brightening products depends on its ingredients. Some ingredients may be too strong if used daily, causing dryness or irritation, especially for those with sensitive skin.

Hence, it’s essential to consider your skin’s sensitivity and adjust usage accordingly. But, be sure to follow the products directions carefully to maximise the effectiveness. As a general guide, here are how you can use some products that have brightening factors:

• Exfoliating Products: Use one to three times a week. However, do not over-exfoliate as that can lead to irritation.
• Brightening Serums: Typically used once daily, usually in the evening. Follow the product instructions, and if using multiple serums, consider layering them based on their consistency.
• Moisturisers: Can be used both day and night to maintain hydration. However, be sure to choose a moisturiser that complements your skin type.
• Sunscreen With Brightening Ingredients: Regardless of the weather conditions, never skip sunscreen, whether it possesses brightening benefits or not. Sunscreen plays a crucial role in preventing additional skin damage and preserving the brightening effects of your skincare routine.

What Ingredients To Look Out for When Purchasing Brightening Products?

When selecting a brightening skincare product, look for ingredients like Vitamin C for radiance, Niacinamide for even tone, and Alpha Arbutin for reducing dark spots. These components work together to boost luminosity and address pigmentation.

Each ingredient works in its distinct way to address various factors causing uneven and dull skin tone. They target different issues, collectively contributing to a brighter and more vibrant complexion.

It’s like having a team of specialists addressing specific concerns, ensuring your skin gets comprehensive care for a radiant and lively look.

Related Reads

• I swapped out my brightening serum for a collagen supplement for 2 weeks and the results surprised me
• 16 niacinamide serums for clearer, brighter skin and how to use them in your routine
• 14 best sunscreen serums for a double-dose of skin benefits
• Here is the key reason why you are not achieving brighter skin. Most people are guilty of it.
• 12 Best Facials to Get You Glowing This Chinese New Year – Even for Those With a Tight Schedule!

Featured images taken from @sharifahroses and @jasmineregmi / TikTok