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Say what you will about TikTok, but the social media platform has become a harbinger of life-changing beauty products and trends.

From the KVD Beauty Good Apple Skin Perfecting Foundation Balm to Glow Recipe’s watermelon products, these cult favourites did not achieve the holy grail status without all the hype they got from TikTok’s beauty community.

With first-hand demonstrations and honest opinions, all kinds of beauty products have been reviewed right, left, and centre to prove their worth in the beauty world. Whilst few have attained the TikTok approval, this S$19 Korean ‘memory cream’ we are about to put you on is one of them.

What is a memory cream?


That texture tho…..😱😱 #kbeauty #skincare #elizavecca #skincare #skincareroutine #yesstyle #tiktokmademebuyit #fyp #foryou #texture

♬ Coffee Breath – eyeroze

Hailing all the way from Korea, the Elizavecca Moisture Hyaluronic Acid Memory Cream went viral for its unique texture that is similar to the widely popular ‘slime’. Much like a memory foam mattress, the cream is just as bouncy as seen from many TikTok users playing around with its viscous consistency in their close-up reviews.

Why TikTokers love it

Elizavecca isn’t however the only brand to use the word ‘memory’ in their products. Many other beauty companies also formulate ‘memory creams’ with the same pudding-like texture that promises hydration and smoothening effects.

While we’re not sure about the rest, Elizavecca’s viral moisturiser definitely delivers that promise. With 50% of the cream consisting of our firm favourite hyaluronic acid, it boosts and retains hydration extremely well while being very gentle on the skin, making it perfect for day and night use.

Its formula also boasts wonderful moisture-locking ingredients like dimethicone and fatty alcohols that work to temporarily plump out fine lines and wrinkles and ultimately smoothen the skin.

On top of all that ingredient goodness, the cream also comes with an added bonus: it has incredibly cute packaging.

Tips & tricks

While this moisturiser sounds like it certainly does wonders, do note that memory creams only reduce the appearance of fine lines and wrinkles temporarily.

If you want to actually prevent them, you can use a retinol serum before Elizavecca’s product to help increase cell turnover and permanently plump out those lines.

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Where you can get it

Elizavecca’s all-rounded Moisture Hyaluronic Acid Memory Cream is available on YesStyle for S$18.75.