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If you’re a K-beauty fan, you’ve probably been quaking in your boots for the highly anticipated release of new beauty brand I’M MEME to our sunny shores on 15 October.

I’M MEME is known for its cute, fun, playful, eclectic yet chic packaging and its pretty student- (read: budget) friendly affordable prices. The brand will make its debut in Singapore across 10 selected Guardian outlets, and you can finally get your hands on its super cute, fashion-forward products, and with the opportunity to test all of them out before you whip out your credit card.

Best I’M MEME products to look out for

Itching to get your hands by sheer force of the super cute packaging but not sure where to begin? (after all, I’M MEME boasts a total of 394 beauty products!)

1. I’M MEME Multi Cube | Eye and Cheek Palette

Im Meme I’m Meme Multi Cube

A super compact, travel-friendly eye and cheek palette consisting of four wearable eyeshadows in five different varieties (think copper, pinks, purple and brown shades!) and a blush beneath it, you’ll never have to worry about wasting space in your makeup pouch, or when you’re travelling.

Eyeshadow noob? No need to fret – there’re even numbers imprinted onto the eyeshadows itself if you’re stumped on how to create that perfect gradient look. But if you’re a pro – hey, just do it in whatever sequence you want.

I’M MEME Multi Cube has 5 total shades and retails for SGD32.90.

2. I’m Tic Toc Lipstick Satin

Im Meme I’m Tic Toc Lipstick Satin

This is so adorable we’ve already featured this particular lipstick in one of our articles.

A super to die for heart-shaped lipstick that we’re certain will bring all the girls to the Guardian stores RN, the I’m Tic Toc Lipstick Stain promises a velvety-soft satin finish, full coverage, and a vibrant finish.

Think the heart shape tip is just a gimmick to steal our hearts? The heart shape tip allows for pin-point precision and application that fits purposely into the nooks and crannies of the cupid’s bow, so say goodbye to messy, unevenly applied lipstick forever!

I’M MEME I’m Tic Toc Lipstick Satin comes in 10 shades and retails for SGD19.90.

3. I’m Eyeshadow Palette Day To Night

Im Meme I’m Eyeshadow Palette Day To Night

An eyeshadow palette that everyone needs, this is multi-purpose and can be used to transition between day to night, no problemo.

From muted pinks and coppery browns during the day to bold gold and solid, shimmery black for the fiercest smoky eye looks, you can bet that this handy eyeshadow palette will serve your every need – pretty much the only palette you’ll use from now.

(It’s so versatile you can even use these shades on your brows and face as well!)

I’M MEME I’m Eyeshadow Palette Day To Night retails for SGD49.90.

4. I’m Matte Lip CrayonIm Meme Im Matte Lip Crayon


Matte lippies may not be the super in thing right now, but does it still have a very soft spot in our hearts? Yes.

A retractable lip crayon stick with a silky, soft matte finish and formulated with super nutrients like Jojoba, Baobab, Argan Oils, Shea Butter and Manuka Honey Extract so that your lips will never have to face the horror of looking like it just emerged from the Sahara Desert. It is also super thin and compact, so you can carry it with you wherever to touch up whenever.

I’M MEME I’m Matte Lip Crayon comes in 5 shades and retails for SGD15.90.

5. I’m Multi Stick

Im Meme I’m Multi Stick

Comprising of two blushers, one bronzer, one highlighter and a contouring retractable stick, these are all long-lasting, easy-to-blend creamy formulas with a long-lasting powdery finish.

The retractable stick packaging allows for precise placement of product onto the skin, perfect for creating a natural and buildable coverage so contouring is made much easier.

I’M MEME I’m Multi Stick retails for SGD26.90 for the blushers, bronzer, and highlighter, while the contour retails at SGD32.90.

6. I’m Mini Pink Brush Set | 4 Brushes

Im Meme I’m Mini Pink Brush Set 4 BrushesMillennial pink anything will never get old in our books. Ever. A brush set with a cute pastel hue as its theme and a holographic pouch, clearly I’M MEME is pandering to its holographic and pastel-pink loving millennial crowd.

A brush set that comprises of a shading brush, blending brush, eyeshadow brush, and a flat point brush perfect for serving the fiercest, sharpest cat eyeliner (or puppy liner!), these are the perfect tools to create your perfect, desired look.

I’M MEME I’m Mini Pink Brush Set retails at SGD55.90.

All I’M MEME products will be available in the following Guardian stores from Oct 15 onwards: NEX Mall, MBS, Paragon, Northpoint, Raffles Place MRT, NAC, Parkway Parade, Clementi Mall, Causeway Point, and Airport T3.