Innisfree may be a Korean brand but it knows how to get to the hearts of their Singaporean fans: by releasing a special selection of collectibles designed by local design studio WHENIWAS FOUR.

You probably would have seen some of the quirky local-flavoured lifestyle products by WHENIWASFOUR around, which are super relatable if you grow up in Singapore. This is the first time Innisfree is collaborating with a local artist and this partnership is part of the brand’s efforts to shine a spotlight on the works of Singaporeans designers in celebration of Singapore’s 54th birthday.

For this collaboration, WHENIWASFOUR has exclusively designed a limited edition pouch and a set of three enamel pins that are inspired by Innisfree’s top-selling skincare lines – Jeju Orchird, Green Tea, and Volcanic Clay.

Innisfree Wheniwasfour Merchandise

Our favourite item is definitely the pouch, which features images that capture the nostalgic childhood memory of every Singaporean kid. If you’re an Innisfree fan who grew up in Singapore, you’re going to find this pouch an item you’d certainly want to collect.

Innisfree will also be hosting its first-ever brand pop-up showcase, in commemoration of its collaboration with WHENIWASFOUR. The showcase will happen at the Innisfree Vivocity store from 1 to 26 August. At this showcase, you’ll get to feast your eyes on the exclusive Innisfree x WHENIWASFOUR merchandise, as well as other WHENIWASFOUR merchandise.

If you want to get your hands on these exclusive merchandise, here’s what to do: Spend at least SGD68 at any Innisfree store in August, and you’ll receive the limited edition items, including the pouch and a set of three enamel pins. There will also be a Gift with Purchase promotion at all stores in August 2019.


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