Imagine a world where you can create any colour of lipstick you’ve ever dreamt of — the perfect MLBB shade just for you, or the exact colour of your favourite blouse.
We’ve got news for you: you’re already living in it. With just one handy device, you can create endless colour variations to experiment with. That’s the YSL Beauty Rouge Sur Mesure for you — a revolutionary technology that has taken the beauty industry by storm.
Anyone who keeps up with beauty tech would’ve seen all those viral TikToks about it and marvelled at this technology we once thought we could only see in movies.
@dailyvanity Remember the lipstick device that can create ANY lip colour you want, which has been trending on social media? This luxurious YSL Beauty device is finally in Singapore! 🥳 Watch our video or visit our website to get dibs on the lowdown. 💋 #ysl #yslbeauty #yslrougesurmesure #ysllipstick #rougesurmesure
This innovative beauty device might seem futuristic, but it culminates over five years of dedicated effort.
Dozens of experts in beauty, technology, and innovation poured their knowledge into this project, and they, alongside other beauty powerhouses, are not stopping here.
What were once devices of our dreams are now products sitting on our very own vanity tables. With these new technology advancements, beauty tech is no longer a futuristic fantasy—it’s the here and now.
In this article, we’ll delve into some of the impressive new tech shaking up the industry, exploring how tech is making beauty more personalised, efficient, and, dare we say, fun!
What’s New in Beauty Tech
L’Oreal Groupe
The YSL Beauty Rouge Sur Mesure is not the only groundbreaking technology the L’Oreal Groupe has to offer.
From an at-home hair colouring device that rivals salon results to a handheld computerised makeup applicator designed for those with hand-motion disorders, L’Oreal is pushing the boundaries of beauty tech across all its brands.
Their dedication to innovation extends beyond makeup and skincare, with a focus on creating personalised experiences and sustainable practices that benefit both users and the environment.
L’Oreal Colorsonic
For years, at-home hair colouring has been a gamble — a messy process often fraught with uneven application and unpredictable results.
L’Oréal, the name synonymous with hair colour innovation for over a century, has thrown down the gauntlet with the Colorsonic, a next-generation device poised to revolutionise the way we achieve salon-quality hair colour at home.
This isn’t your average box dye. The Colorsonic boasts a sleek, user-friendly design that feels more like a high-tech hairbrush than a colouring kit.
The device features smart bristles that oscillate 300 times per minute, ensuring even distribution of a professional-grade colour formula automatically mixed within the device.
Gone are the days of pre-mixing and struggling to achieve complete root coverage; the Colorsonic personalises the colouring experience, delivering vibrant, long-lasting results with every stroke.
This isn’t just a one-time invention; it’s a glimpse into the future of at-home haircare, where technology empowers us to achieve professional-looking results with ease.
While the L’Oreal Colorsonic is not available in Singapore just yet, you can cop it for US124.99 (approximately S$169.56) on colorsonic.com by utilising a parcel-forwarding service like vPost.
Lancôme HAPTA
For many, applying makeup is a daily ritual, a form of self-expression and confidence. But for those with limited hand and arm mobility, this routine can be a frustrating and sometimes impossible task.
Lancôme has taken a revolutionary step forward with the introduction of HAPTA, the world’s first handheld, computerised makeup applicator — a game-changer for millions.
This ingenious device utilises real-time sensors and self-levelling technology to counteract tremors and unsteady movements.
Imagine a steady hand guiding lipstick or mascara with perfect precision — that’s the magic of HAPTA.
Designed with an ergonomic handle for comfortable use, HAPTA empowers individuals with conditions like arthritis, Parkinson’s disease, or stroke-related limitations to embrace the joy of makeup application.
HAPTA represents a significant leap forward in beauty tech. It’s more than flawless makeup application; it’s about inclusivity, independence, and the ability to express oneself through beauty.
For updates on HAPTA’s launch, you can sign up here.
L’Oreal Airlight Pro
Meet the L’Oreal Airlight Pro, a hair dryer that delivers professional-grade results at home while being kinder to your hair and the planet.
With this groundbreaking tool, you can say goodbye to lengthy drying times and heat-fried hair. The Airlight Pro employs a revolutionary duo: infrared technology and a high-speed motor.
Infrared light gently dries hair from within while the powerful airflow swiftly removes surface moisture. This translates to significantly faster drying with minimal heat damage, leaving your hair healthier and shinier.
The Airlight Pro’s versatility is loved by both professionals and everyday consumers like you and me. Its multiple heat and airflow settings allow for customised drying routines, ensuring optimal results for every user, regardless of hair type.
By leveraging infrared technology and an efficient drying process, it boasts up to 31% less energy consumption compared to traditional dryers.
The L’Oreal Airlight Pro isn’t just a new gadget; it’s a glimpse into the future of haircare. It embodies the power of collaboration, merging beauty expertise with cutting-edge technology to deliver faster, healthier, and more sustainable hair drying for everyone.
The L’Oreal Airlight Pro launches in September 2024, find out more about it here.
Dyson
Speaking of a revolutionary hair dryer, we can’t forget Dyson. Their reign over haircare technology began with the Dyson Supersonic, a hairdryer that defied convention with its intelligent heat control.
Dyson’s innovative technology and sleek design continue to set the standard for at-home hair styling, making them a true leader in the haircare revolution.
Dyson Airstrait
Following the immense success of the Dyson Supersonic, which revolutionised hair drying with its intelligent heat control, Dyson set its sights on another haircare staple: the straightener.
In 2023, they unveiled the Dyson Airstrait, a groundbreaking tool that challenged the very notion of straightening. Unlike traditional straighteners that rely on scorching hot plates, the Airstrait utilises a powerful Dyson Hyperdymium motor to generate high-pressure airflow.
The airflow stretches and smooths wet hair as it dries, eliminating the need for extreme heat and the potential for heat damage.
This innovative approach earned the Airstrait the title of TIME’s 2023 Best Invention Award, solidifying Dyson’s position as a leader in forward-thinking haircare technology.
The Dyson Airstrait retails for S$799 on dyson.com.sg.
Dyson Supersonic Nural
Just when you thought Dyson was already at the top of its game, they pushed out another game-changing innovation.
Building on their expertise in airflow and intelligent heat control, they recently released the Dyson Supersonic Nural, the next evolution of their iconic hair dryer.
The Nural incorporates a network of sensors that automatically adjust heat settings based on proximity to the scalp. This ensures a comfortable drying experience while minimising heat damage, a concern many users have with traditional dryers.
The Airstrait and Supersonic Nural represent Dyson’s commitment to pushing boundaries in the beauty tech space. These innovative tools demonstrate how technology can not only streamline our routines but also improve the health and condition of our hair and scalps.
The Dyson Supersonic Nural retails for S$699 on dyson.com.sg.
Apps and Services Powered by Tech To Help Improve the Way We Shop
Gone are the days of wandering the aisles, overwhelmed by countless options, unsure of which product is best suited for you.
The future of beauty shopping is here, and it’s driven by a wave of innovative tech tools designed to personalise your experience, empowering both consumers and beauty professionals.
Leading the charge are brands like Kerastase with their K-Scan, a hair diagnostic tool that analyses your scalp and hair health to recommend customised haircare routines.
Kiehl’s Derma-Reader Pro takes a similar approach for the skin, utilising advanced imaging to identify concerns like sun damage and wrinkles, guiding you towards targeted solutions.
It doesn’t stop there: you can now try on countless shades of lipstick virtually, thanks to technologies like Virtual Makeup Try-On. This allows you to experiment with different colours and finishes from the comfort of your home, ensuring you find the perfect match without stepping foot in a store.
Tools like iNOA (iD) and Shade Finder also offer retailers and beauty professionals a powerful advantage. iNOA (iD) assists colourists in achieving personalised colour results by considering your hair’s unique characteristics.
Shade Finder, used by brands like L’Oreal, utilises shade-matching technology to eliminate the guesswork from foundation selection, guaranteeing a flawless colour match.
The integration of these tech tools signifies a major shift in the beauty industry.
Shopping is no longer a solitary guessing game. Instead, a personalised and data-driven approach is emerging, propelling the industry towards more informed purchases for consumers and a deeper understanding of individual needs for beauty professionals.
Anticipate More Tech-Powered Devices at Professional Salons
Today, high-tech devices are becoming increasingly commonplace, with these technologies infiltrating professional salons, ushering in a new era of personalised and efficient beauty services.
Take the Dyson Supersonic r, a next-generation evolution of Dyson’s iconic hair dryer, for instance.
This intelligent tool goes beyond heat control. It analyses hair texture, density, and moisture levels in real time, automatically adjusting airflow and temperature settings to deliver customised drying with minimal heat damage.
The result? Healthier, shinier hair in record time, a win for stylists who can speed up the time taken for each client.
It goes beyond just haircare: Lancôme Pro Radiance Booster, a handheld device utilising advanced LED technology, allows aestheticians to target specific skin concerns with precision.
With this innovation, personalised light therapy sessions can now address wrinkles, hyperpigmentation, and acne directly, all within a single treatment.
This tech revolution in salons signifies a future where beauty goes beyond aesthetics. It’s about harnessing the power of innovation to create a more personalised and efficient experience for both professionals and consumers, ushering in a new era of intelligent beauty.
