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So you wish you knew what will be launched in Sephora in the coming months so you can save up for your coveted launches? Well, let’s just say that we’ve heard you.

Here’s an insider guide by Daily Vanity that you should absolutely bookmark so you can plan your beauty shopping from now till the end of October. There’s everything from an eyeshadow palette that premiered at the Valentino Haute Couture show, the much talked-about “no pigment” foundation, and an anti-blemish gel that promises to prevent maskne (acne caused by mask-wear).

Ready to look into the beauty crystal ball? Here we go.

In This Article
  1. Skincare
  2. Makeup
  3. Hair


1. Huda Beauty Glow Coco Hydrating Mist

Sephora New Product Huda Beauty

Our masks and makeup don’t go well – we already know that. That’s why priming, setting, and refreshing have become one of the most important routines we need to go through especially on days we’re out and about.

This is why the new Glow Coco Hydrating Mist by Huda Beauty is on our shopping list. A triple-duty mist that primes your skin, set your makeup, and refresh it anytime of the day, this spray is formulated with coconut milk, coconut water, and coconut oil. These three ingredients are well-known for their soothing, softening, and balancing properties to give your skin the hydrating lift that it needs.

Extra tip: Store it in the fridge to get that extra refreshing sensation.

Retails for S$56. It is currently available at Sephora.

2. Becca Zero No Pigment Virtual Foundation

Sephora New Product Becca

A makeup-and-skincare hybrid? Sounds amazing!

Becca has launched the Becca Zero range of products, which includes the No Pigment Virtual Foundation, a product that offers the skin-smoothing effect of a foundation without the use of any pigment. This is possible thanks to its Clear Light Blur Technology that is able to manipulate light to smooth out skin and blur out imperfection.

This product is infused with hyaluronic acid and contains no silicone, all while offering oil control benefits. With its gel-like texture, it leaves a cooling sensation upon application and a transparent-matte finish. It sounds perfect for those days you want to look like I-woke-up-like-this in a video call.

Retails for S$58 at Sephora from August. The range also includes the Becca Zero No Pigment Glass Highlighter for Face + Lip, which retails for S$58.

3. Caudalie Anti-Wrinkle Face Suncare SPF50

Sephora New Product Caudalie

Suncare products, which are made of water-soluble filters and silicones, are notorious for impacting the marine eco-system, particularly when it comes to the destruction of coral reefs.

If you’ve been trying to look for one that isn’t just safe for your skin but is also safe for marine life, consider the new Caudalie Anti-Wrinkle Face Suncare.

This sunscreen doesn’t just provide high sun protection, it also delivers anti-ageing benefits, thanks to the patented antioxidant complex used in the formula.

You’ll also love its lightweight and non-sticky texture, and how it is suitable for all skin types, including sensitive skin.

Retails for S$35. It is currently available at Sephora.

4. Dr. Dennis Gross DRx Blemish Solutions Breakout Clearing Gel

Sephora New Product Dr Dennis Gross

Designed for treating mild to moderate acne including hormonal acne, teenage acne, back/chest acne, and even maskne (acne caused by extended use of face masks), this vegan product is made with Salicylic ACid and Farnesol, an alternative to Benzoyl Peroxide that’s gentler and doesn’t dry out skin.

Besides treating acne by applying it onto affected spots, this can also be used all over the face when you’re not breaking out as a form of prevention for scarring, acne, and blackheads. We’re certainly adding this to our cart!

Retails for S$61 and it will be available at Sephora from 20 August.

5. Glow Recipe Watermelon Pink Juice Moisturizer

Sephora New Product Glow Recipe

You already know that Glow Recipe is (finally!) in coming to Singapore (click on this link to see more information about the brand’s launch) and bringing in an array of their bestselling products.

If you ask us, the first product we’d urge you to get your hands on is the Watermelon Pink Juice Moisturizer, which is formulated using watermelon extract. The fruit has been used traditionally in Korea to soothe irritated and inflamed skin.

You’ll love how its oil-free gel-emulsion formula is able to hydrate skin intensely while offering a refreshing sensation. Look forward to plump and bouncy skin after application.

Retails for S$60 at Sephora ION and Sephora.sg from 20 August.

6. Purposeful Skincare by Allies Vitamin C & E Brightening Mask

Sephora New Product Psa

Combining two of our favourite brightening agents – Vitamins C and E – this mask is what you need to even out skin tone and blemish marks, all while delivering moisture.

Besides Vitamins C and E, this mask is also infused with Grapeseed Oil, which is known for its antioxidant and anti-inflammatory properties, and Hyaluronic Acid for intense hydration.

Retails for S$49 at Sephora from 20 August.

7. Wishful Clean Genie Cleansing Butter

Sephora New Product Wishful

A buttery cleanser that removes makeup, draws out impurities, and nourish your skin at the same time? Give us some of that!

This new product by Wishful, a skincare brand by Huda Kattan (famous YouTuber and entrepreneur behind successful makeup brand Huda Beauty), is what we’re talking about.

This is a recreation of a limited edition makeup remover balm that was launched under the Huda Beauty brand in 2019 and is infused with green tea extract which helps calm and soothe skin. The product also contains Cherry Blossom extract to condition skin.

Retails for S$56. It is currently available at Sephora.

8. Farmacy Very Cherry Bright 15% Clean Vitamin C Serum

Sephora New Product Farmacy

This serum sounds like a dream come true for any skincare enthusiast. It contains a potent dose of 15% vitamin C, which is fortified by a cocktail of four forms of vitamin C and four forms of hyaluronic acid. Together, these powerful ingredients help reduce the appearance of dullness, dark spots, fine lines, so that your skin look radiant and youthful.

You’ll also be happy to know that it has a clean formula and despite its powerful formula, doesn’t leave any irritation or downtime.

Retails for S$69 at Sephora from 10 September.

9. Tata Harper Water-Lock Moisturizer

Sephora New Product Tata Harper

A lightweight moisturiser that features a unique water-locking technology, this product is able to deliver a sustained dose of hydration to your skin. Its formula contains orange peptides and pomegranate spheres, forming a breathable barrier on your skin, giving you a smoothing effect without the use of silicone.

The Starter Kit comes with an airtight packaging that features a 100% recyclable pod in the refillable jar. When you run out, simply refill the jar with a new pod.

Retails for S$104 at Sephora from 10 September.

10. Pixi Collagen Tonic

Sephora New Product Pixi

The Pixi Glow Tonic is seen as a holy grail toner for those who desire brighter and clearer skin. So you can imagine our excitement when we heard that the brand will be launching another toner, this time to help you achieve a more youthful-looking complexion!

Infused with fruit extracts and botanicals that offer antioxidant benefits, this toner promises to smooth the appearance of fine lines and improve the look of uneven skin texture. Use it day and night after cleansing by saturating a cotton pad with it and then sweep it across your face (avoid your eye area!), neck, and decolletage. Without rinsing it off, you can proceed to apply a serum or moisturiser.

Retails for S$24 at Sephora from 1 October.

11. Indie Lee I-Waken Resurfacing Mask

Sephora New Product Indie Lee

Made for those with dull and tired-looking skin, this weekly treat is formulated with Java Plum, Mango, and Banana extracts, as well as Wintergreen-derived BHA. Together, these ingredients deliver vitamin C for a brightening result and a gentle exfoliation so your skin look clearer.

This clay mask is made with Kaolin and Bentonite clays which are great for clearing pores and absorbing excess sebum. The mask also contains Jasmine and Burdock Root extracts to leave skin feeling smooth, supple, and absolutely luminous.

Retails for S$70 at Sephora.sg only from 22 October.

12. Saturday Skin Yuzu Vitamin C Sleep Mask

Sephora New Product Saturday Skin

Great for all skin types, this lightweight mask works hard while you sleep so you can wake up to more hydrated skin that looks bright, smooth, and more youthful.

The overnight treatment is able to do so because of the use of Yuzu, which contains powerful antioxidants and vitamins, in its formula. The product is also enriched with Niacinamide and Retinol, both of which proven to improve the appearance of pores, skin’s texture, radiance, and addressing signs of ageing.

It also doesn’t hurt that it has a unique jelly-like texture that makes it fun to use and an incredibly fresh scent that you’re going to love.

Price is currently unavailable at Sephora from October.

13. IT Cosmetics Confidence In Your Beauty Sleep Cream

Sephora Launches It Cosmetics Confidence In Your Beauty Sleep

IT Cosmetics is taking beauty sleep to a whole new level with its Confidence in Your Beauty Sleep Night Cream. It’s a lavender-scented overnight treatment that works while you sleep to trigger repair and renewal, so you can wake up to luminous, well-rested skin.

Using the brand’s proprietary ‘Repair & Restore’ technology, this replenishing cream works to gradually lessen the depth of fine lines while restoring your skin’s firmness. Hyaluronic acid in the formula attracts and retains moisture, while adenosine and ceramides support your skin barrier.

Retails for S$79 and it is currently available at Sephora stores and Sephora.sg.


14. Marc Jacobs Brow Wow Duo

Sephora New Product Marc Jacobs

We already know how important great brows are to frame our entire makeup look together and it’s all the more important now since your brows and eyes now take centre stage whenever you don a mask.

This is why we’re so glad that Marc Jacobs Beauty is introducing the new Brow Wow Duo, the new brow essential you’ll need for fuss-free brows in seconds.

This new product is made up of a refillable powder-like pencil and a tinted brow gel. The former is able to fill and shape your brows quickly and with a natural-looking finish while the latter holds everything together for a an all-day hold and a more polished look.

Available in five shades and retails for S$59. It is currently available at Sephora. Each Brow Wow Duo comes with an extra pencil refill and additional refills will be available for purchase.

15. Zoeva Authentik Skin Finishing Powder

Sephora New Product Zoeva

Your finishing powder can be the make or break factor to how your makeup look when you take off that mask at the dining table.

If you’re looking for one that works, consider the latest one from Zoeva, which has a weightless formula that glides smoothly onto your skin. Its oil-absorption and shine-control benefits helps makeup last longer and look better. You’ll also appreciate the translucent and soft matte finish it offers.

On top of these, the innovative powder formula is also infused with energising gemstones such as Tourmaline, Quartz, and Amethyst Powders, which help your skin look more radiant. The powder is further infused with Rosehip Oil to nourish your skin.

Available in four shades and retails for S$40. It is currently available at Sephora.sg only.

16. Anastasia Beverly Hills Brow Pen

Sephora New Product Anastasia

If you’re ready to up your brow game, invest in the new Brow Pen from Anastasia, which is super well-known for its brow products.

This tip of this pen’s brush isn’t just superfine but also firm to allow you to create thin hair-like strokes for a more natural look. Because the brush isn’t made of felt, you’ll also not face problems like clogging or skipping – the last thing you want in any brow product.

Bonus: This is also an ideal product to use on your face to create cute faux freckles!

Available in nine shades and retails for S$38. It will be available at Sephora from 20 August.

17. Pat McGrath Labs Mothership VIII: Divine Rose II

Sephora New Product Pat Mcgrath

Alright, makeup junkies. Here’s the eyeshadow palette to get this year. This eyeshadow palette premiered in Paris at Maison Valentino Haute Couture 2020 and then at Prada Fall/Winter 2020 and features a first-of-its-kind formula that delivers cross-spectrum colour shifts in a single swipe.

Its hallucinogenic pigment is created by fusing multi-hued micro pearls with a proprietary light-catching prisma base to mimic the effect of an infinity of mirrors. It sounds kinda crazy because it really is.

Retails for S$192 at Sephora from 10 September.

18. Charlotte Tilbury Pillow Talk Push Up Lashes

Sephora New Product Pillow Talk Mascara

All Pillow Talk fans can now add a new product into their collection. This upcoming mascara by Charlotte Tilbury delivers instant volume and stretch, but most amazingly, it also promises to give a vertical lift effect of up to 24 hours.

This is all thanks to its exclusive, innovative paddle brush that has diamond-shaped bristles on each side of the brush to paint each lash, no matter how tiny it may be. The brush define, stretch, separate, and vertically lift your lashes with each application, so you can imagine how dramatic the effect can be.

Retails for S$48 at Sephora.sg and Sephora ION, Ngee Ann City, Westgate, Marina Bay Sands, Vivo City, Plaza Singapura and Tampines from 10 September.

19. Stila Complete Harmony Lip & Cheek Stick

Sephora New Product Stila

All makeup enthusiasts know this trick: if you don’t want to bring too many products out, use your lipstick as a blush.

Not all lipstick comes with a formula that also feels great on the cheeks. But you’re not going to have any trouble with this upcoming product by Stila.

These are made for both the lips and cheeks and have ultra-creamy formulas that feel lightweight and non-sticky. Most importantly, they blend effortlessly (no brush needed!) and are made with skin-loving ingredients including babassu oil and vitamin E to nourish and protect your skin.

Available in four colours and retails for S$42 at Sephora from 10 September. You can also check out a bronzer and a highlighter in this collection.


20. Percy & Reed Bye Bye Dry Hydrating Shampoo and Conditioner

Sephora New Product Percy Reed

Dry and frizzy hair is a common problem in Singapore. Besides damaging our hair with frequent use of heated styling tools and chemical treatments, our humid weather also makes our tresses even less manageable.

Dry and frizzy hair is going to love these new hair care products from Percy & Reed, which are able to penetrate the hair cuticle to moisturise it from within, offering long-lasting hydration while transforming the appearance of dry and damanged hair.

Retail for S$34 each and available at Sephora. If you’re looking for products designed for limp, lifeless hair, you can shop for the brand’s new Turn Up the Volume Volumising Shampoo & Conditioner, which also retail for S$34 each.

21. Living Proof Perfect hair Day Weightless Mask

Sephora New Product Living Proof

This silicone-free hair mask gives you the conditioning and smoothness you love without that heavy feeling that you get from masks that contain silicone.

Formulated with a biomimetric lipid blend and Murumuru Butter, this helps you look forward to hair that looks healthier, shinier, and stronger over time. It is ideal for those with fine to normal hair.

Retails for S$51 and it will be available at Sephora from 20 August.