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Topical beauty products are already part of our daily routine, but for beauty junkies who are ready to “level up”, beauty supplements are certainly the way to go.

With a highly concentrated mix of B and D vitamins, and ingestible ingredients like bio-marine collagen, zinc and biotin to name but a few, beauty supplements promise to combat everything from bendy nails to thin hair, oily roots to wrinkles and rough texture – great when you take into consideration that topical products may only address 20% of skin, according to specialists.

Despite the platitude of benefits that beauty supplements promise to deliver, it is still mind-boggling when you think about its staggering popularity: the global beauty supplement market was worth about USD3.5 billion in 2016 and is expected to reach USD6.8 billion by the end of 2024, according to a report by Goldstein Research.

One of the reasons why beauty supplements have found favour with consumers? The fact that they are becoming tastier.

Evolution of beauty supplements from tablets to candies

Beauty supplements are not new: for decades, they mostly came in the form of unassuming tablets that you could buy off the shelves. For example, dermatologist-founded skincare companies like Murad and Perricone have been offering supplements and touting “from the inside out” beauty for more than 20 years.

Murad Pure Skin Clarifying Dietary Supplement

As the Internet came into existence and Instagrammers became a thing, beauty brands started pushing beauty supplements that would appeal to the younger crowd.

Think the Kardashian-Jenner clan and other celebrities who have been promoting SugarBearHair gummies via paid Instagram posts – the Tiffany-blue bears are the self-proclaimed “best-selling hair vitamin online since 2016″, which is difficult to believe when they look so much like your favourite gummy bears.

SugarBearHair gummies

In recent years, collagen has become the new it ingredient for youthful and radiant skin, so skincare and beauty supplement brands alike started launching collagen drinks where collagen molecules are hydrolysed so that they can be absorbed into the bloodstream.

While the thought of looking youthful for longer certainly sounds promising, the flavour of collagen supplements turned many people off. Even beauty guru Huda Kattan was no fan of the taste, saying that in its powder form, collagen doesn’t taste great, with a kind of meaty taste to it.

Brands realised that even though beauty junkies would certainly go the lengths to look beautiful and youthful, it was still difficult to convince them to consume something that tasted inedible, especially when topical products claim to deliver the same benefits.

Hence, beauty brands have started launching tastier supplements that will make you think that you are munching on sweet jelly when you really are eating vitamins that can give you better skin – not that we are complaining about having such a happy problem, of course!

Tasty beauty supplements that are also effective

Of course, no matter how delicious your beauty supplements are, there’s no point in consuming them if they don’t work to give you the gorgeous skin and hair as promised.

We’ve rounded up some of the best beauty supplements that taste just as well as they work for you:

PHS HAIRSCIENCE Happy Hair Hormones and Healthy Hair Booster

Phs Hairscience Happy Hair Hormones And Healthy Hair Booster

Haircare expert PHS HAIRSCIENCE has recently launched a new collection of Nutri-Hair oral supplements – they may look just like jelly, but they do so much for you than just provide sweet goodness!

Healthy Hair Booster is a multi-vitamin supplement that boasts powerful antioxidants, anti-inflammatories and vitamins to strengthen your hair follicles and prevent hair breakage; Happy Hair Hormones promotes hair growth, boosts cell renewal, and prevents hair loss caused by hormonal imbalance.

These pocket-sized jelly are enriched with refreshing flavours from superfoods so that you get a snack that’s healthy and equal parts tasty. Healthy Hair Booster is made with cinnamon and chia seeds, while Happy Hair Hormones’ key ingredient includes pomegranate concentrate – don’t these combinations sound like a nutritious acai bowl to you already?

PHS HAIRSCIENCE Happy Hair Hormones retails at SGD96 for 14 sachets, and Healthy Hair Booster retails at SGD62 for 14 sachets. Both are available in all PHS HAIRSCIENCE outlets and on their website.


Orbis Defencera

We’re no stranger to collagen supplements, but what about a refreshing yuzu-flavoured powder oral skincare that retains the skin’s moisture by activating its own ability to prevent skin-surface evaporation? The brand claims that you just need to take one sachet a day to enjoy the same amount of hydration you get from applying lotion all over your body, for a full day!

Tall claims, but are they legit? You’ll be glad to know that the powder has been put through rigorous clinical tests and is the only oral skincare to be approved by the Consumer Affairs Agency of Japan, the equivalent of the US Food and Drug Administration (FDA).

Unfortunately for those of us who are keen to try this tasty powder, you’ll be put on a long waiting list – a whooping 80,000 boxes of ORBIS DEFENCERA were sold within its first month of launch in Japan this January, and has already been sold out in stores within days since its launch in Singapore. However, you can be sure that this tasty and effective supplement is worth the wait!

ORBIS DEFENCERA retails at SGD54 for 30 sachets in ORBIS Takashimaya S.C., the ORBIS Online Store, Robinsons Raffles City, Metro Centrepoint (M Beauty), Metro Causeway Point (M Beauty) and selected Sasa stores.

Swisse Ultiboost Golden Collagen Blood Orange Liquid

April Product Round Up Swisse Ultiboost Golden Collagen Blood Orange Liquid

Collagen powder may be hard to stomach, but this Golden Collagen Liquid from Swisse tastes like a zesty orange punch, sans the calories and fat you get from sugary drinks.

The secret to this flavourful collagen drink can be attributed to the blood orange, which has a hint of sweet raspberry flavour that tastes naturally amazing. In fact, we think that the taste of blood orange in the Golden Collagen Liquid is even more delicious than regular orange juice!

Of course, the drink’s refreshing taste is not its only selling point: it reduces the appearance of wrinkles and boosts skin elasticity so that you can look younger with every bottle you drink. Consider us sold!

Swisse Golden Collagen Liquid retails at SGD39 for a 7-day pack in all Guardian & Watsons outlets. 

Equi London Original Formula Daily Nutrition For An Energised Body And Mind

Equi London Original Formula Daily Nutrition For An Energised Body And Mind

This popular beauty supplement is formulated with a blend of iron, iodine, ashwagandha, cordyceps, and other herbs – it may not sound particularly appealing, but you’ll be surprised to find that this berry-flavoured powder is really delicious.

This fruity blend packs in all the essential vitamins and minerals you need, as well as natural antioxidants from super-grasses, super berries and algae’s to help re-energise and offset a busy lifestyle. It’s even said to work better at reinvigorating you than a cup of coffee, which is great if you are no fan of that caffeinated drink.

Equi London Original Formula Daily Nutrition For An Energised Body And Mind retails at GBP17 on Net-A-Porter.

New Moon Inner Radiance Collagen Drink

New Moon Inner Radiance Collagen Drink

We have seen our fair share of collagen drinks, but what about one that offers you a tropical fruity taste together with an extremely high collagen content of 13,000mg?

While most collagen drinks usually contain 5,000mg of collagen, this one from New Moon promises almost three times of the active whitening properties to ensure that you are sufficiently replenishing collagen that you have lost due to age and environmental aggressors.

That’s not all – the Inner Radiance Collagen Drink contains Maqui Berry and Blueberry extracts, which gives the fruit punch taste that all their consumers love! Now, who says you can’t have the best of both worlds?

New Moon Inner Radiance Collagen Drink retails at SGD96 for 2 packs of 10 bottles in major pharmacies, supermarkets, Shopee, and Redmart.

LAC Taut Collagen Drink

Lac Taut Collagen Drink

Each bottle of LAC Taut Collagen Drink contains 13,000mg of Marine Hydrolyzed collagen from red snappers to support skin smoothness and moisture. But don’t freak out just yet, it tastes nothing like fish!

Taut Premium Collagen also contains 7% real orange juice, which gives it a familiar and refreshing citrus taste that makes downing this drink a joy. It also includes Stevia, a natural plant sweetener, so that you don’t have to worry about the calories.

Consumers who tout this as the best collagen oral supplement says that it is two to six times more concentrated than other brands, thanks to the fact that it is formulated with patented technology and three active key ingredients, so go forth and drink your way to youthful skin!

LAC Taut Collagen Drink retails at SGD128 for 3 bottles of 40 capsules in major health product retailers and Lazada.