Daily Vanity Logo

K-beauty enthusiasts, you’re in luck!

In the next few months, a number of viral K-beauty brands will finally hit the shelves in Singapore, so you won’t have to struggle with international shipping just to get your hands on their products.

Plus, a few established labels have just released some fresh new goodies at Sephora, and they definitely won’t disappoint.

We’ve rounded up all the details on these new releases, including their prices and launch date. So, read on to check out these innovative new launches!


Amuse is a K-beauty makeup brand specialising in vegan makeup that’s not only adorable, but also environmentally conscious!

Their clean and vibrant makeup is perfect for youthful looks, and the brand offers a slew of high-quality everyday essentials that you’ll be able to use regularly.

Here are some of their new products to check out!

  • Jel-Fit Tint (S$27, exclusively available online at Sephora): With 12 shades for both warm and cool tones, this lip gloss has a jelly-like texture. It offers 12-hour lasting colour, glow and moisture, while remaining lightweight and non-sticky!
  • Eye Colour Palette (S$46, exclusively available online at Sephora): This 9-pan palette comes in three shades to create any look. 01 Warm Boksoonga offers warm shades of peach and coral, while 02 Cool Rose features pinks and lilacs. Lastly, 03 Daisy is a palette of neutral everyday browns.

Krave Beauty

Credits: @kravebeauty/Instagram

Founded by beauty influencer Liah Yoo, this brand aims to simplify skincare with universal products, with a significant focus on sustainability.

Their launches will help you focus on yourself and what benefits your skin instead of the latest skincare fad for improved skin health in the long run!

Here are the products you can look forward to when the brand finally reaches our shores.

  • Great Barrier Relief (S$45, launching 18 April): Designed specifically for barrier repair, this serum is perfect for sensitive or irritated skin that’s been overworked by harsh products. Through its blend of nourishing oils and balancing actives, it helps to repair and strengthen a damaged skin barrier.
  • Kale-Lalu-yAHA (S$41, launching 18 April): Powered by 5.25% glycolic acid, this exfoliator stimulates skin cell turnover to smooth out skin texture and even out your skin tone. While effective, it’s also gentle enough not to compromise your skin barrier!
  • Makeup Re-wined (S$41, launching 18 April): This cleanser transforms from a jelly-like texture to a milky oil during application! With its unique texture, the cleanser gently removes makeup, waterproof sunscreen, and any other oil-based impurities.
  • Matcha Heartleaf Hydrating Cleanser (S$26, launching 18 April): A reformulation of their beloved Matcha Hemp Hydrating Cleanser, this new product works just as effectively – we tested it out for ourselves!
  • Oat So Simple Water Cream (S$45, launching 18 April): This is a refreshing and lightweight moisturiser, marketed as a simple and fuss-free moisturiser that easily does the job! So, if your skin is sensitive, this will be perfect for you.

Visit the Sephora website in April to check out this brand when it launches!

Related read: Krave Beauty’s Bestselling Cleanser Has Been Reformulated Again – Plus, Singapore Launch News!

Then I Met You

This viral K-beauty brand integrates traditional Korean skincare ingredients with cutting-edge skincare technology!

The founder, Charlotte Cho, aims to cultivate a deeper connection between customers and their unique skincare rituals, to yield more skincare benefits over time.

Through careful and meticulous extraction, the brand’s Korean medicinal ingredients are refined to create effective yet gentle skincare formulas.

These are the products to look out for when this brand hits local shelves!

  • Birch Milk Refining Toner (S$57, launching 18 April): Combining the gentle hydration of Korean toners with the effective exfoliation of Western toners, this product helps to smooth out fine lines, brightens skin and refines pores. Plus, it’s gentle enough for daily use!
  • Bong2 Bounce Cream (S$74, launching 18 April): This product hasn’t launched anywhere yet, not even in the US! However, an exclusive preview revealed that the cream has a lightweight texture that’ll be perfect for hot climates like Singapore.
  • Living Cleansing Balm (S$63, launching 18 April): If you’re familiar with the benefits of double cleansing, this luxurious oil cleanser is sure to appeal to you for its ability to deeply cleanse the skin while nourishing it with antioxidants. A mini version of this balm will also be available for S$23!
  • Soothing Tea Cleansing Gel (S$62, launching 18 April): For the second step in your double-cleansing routine, check out this gentle cleanser made with fermented rice water! It’ll keep pores clean and minimise breakouts without stripping the skin.
  • The Giving Essence (S$86, launching 18 April): Infused with naturally fermented ingredients and an optimal 5% concentration of niacinamide, this essence aims to brighten, hydrate, and calm inflammation. It’s perfect for nourishing the skin after exfoliation.

Visit the Sephora website in April to check out this brand when it launches!

Related read: Then I Met You Makes Grand Entrance into Singapore through Sephora Partnership


Specialising in hair and body care, this brand is inspired by aromatherapy and integrates essential oils into their products! Through their all-natural products, you can pamper yourself with some relaxing self-care.

These are the latest releases from Aromatica as they expand their collections in Sephora.

  • Mellowness Magnolia & Sandalwood Body Oil (S$38, available at Sephora): Infused with unique enzyme-activated plant oils, offering triple elasticity and intense hydration to boost your skin’s firmness.
  • Rosemary 3-In-1 Treatment (S$30, available at Sephora): This treatment gives hair nourishment, hydration, and extra shine all at once, to strengthen brittle and damaged hair.
  • Rosemary Salt Scrub Shampoo (S$49, available at Sephora): Formulated with Andes salt particles and rosemary extract, this shampoo contains AHAs, BHAs, and PHAs for gentle exfoliation! It targets hair issues such as dandruff and hair loss, to leave your hair healthier than before.
  • Rosemary Scalp Scaling Trial Kit (S$38, available at Sephora): This set comprises of Aromatica’s Rosemary Scalp Scaling Shampoo, Rosemary Scalp Scrub, and Rosemary Root Enhancer, along with a small wooden scalp brush, to deeply cleanse the scalp and stimulate hair growth.
  • Salt Body Scrub Magnolia & Sandalwood (S$59, available at Sephora): Get a spa experience in the comfort of your home with this body scrub! It offers both exfoliation in the form of natural salts, and moisturisation through a range of plant oils.

Featured image credits: @amuse/Instagram.