Last year, we carried out our annual beauty industry consumer market survey. A total of 1,077 participants based in Singapore took part in it, which makes it one of the most extensive studies that dove deep into the behaviour of our readers (that’s you!).
This allowed us to peek into our beauty habits according to our zodiac signs. Interestingly, we also spotted many similarities among our signs, such as our skin and hair woes.
Curious to know if your top beauty concerns are a close match with our findings? Keep reading to find out if they align with yours and what you can do to address them. Of course, you’ll want to take this with a pinch of salt!
Rabbit
Visible pores
This skincare concern is the most pressing issue for those born in the year of the rabbit, according to 50% of participants.
The truth is, we all have visible pores on our faces, but if you’re bothered by the size of yours, try AHC’s new Ampoule Directory PHA Clarifying Toner (100ml, S$40).
Formulated to address major pore concerns such as excess sebum, dead skin cells, blackheads, and whiteheads, this toner uses gentle polyhydroxy acids (PHA) to soften dead skin cells. At the same time, it hydrates sensitive skin and refines the appearance of large pores.
Hair loss
48.75% of our participants said they struggle with hair loss, and if you’ve been searching for a treatment that actually works, look no further than PHS HAIRSCIENCE’s Miracle Stem Cell Solution.
It’s powered by Korean stem cell technology, which helps to stop hair loss and grey hair in as quickly as two months. Read all about the treatment here! Pssst! You can enjoy the first-trial price of just S$68 (U.P. S$415).
Related read: 25 best hair loss and hair thinning products to try if you want to regain luscious hair
Dark eye circles
Late nights and inadequate rest are why 47.5% of our participants named this their third most pressing skin concern.
To combat panda eyes, reach for the Biossance Squalane + Marine Algae Eye Cream (15ml, S$86). It contains paracress and marine algae to deliver a visibly smoother, lifted look. Plus, its melt-in texture delivers deep hydration while the natural pink colour corrects dark eye circles.
Related read: 23 best eye creams in 2022 for dark circles – watch them brighten up quickly!
Dragon
Dark eye circles
Just like the Rabbit, 56.7% of participants who are Dragons named dark eye circles as their top beauty concern. For a brighter, more wide-eyed appearance, try Browhaus’ Wide Focus Eye Cream (20ml, S$158.01).
This lightweight eye cream works to fade dark circles, lift hooded lids, and banish creases for a more youthful look.
Blackheads or whiteheads
In at second place are blackheads and whiteheads, according to 55.67% of participants. If you struggle with both, chances are, you’ve got clog-prone skin, which is why you should try CosRX’s BHA Blackhead Power Liquid (100ml, S$31.90).
Betaine salicylate is its main active ingredient, and what’s great about it is that it provides time-released exfoliation. This means it still works to exfoliate the skin even after the product has evaporated, so it keeps your pores clearer for longer.
Visible pores
54.64% of participants born in the year of the Dragon found visible pores to be their third most pressing beauty concern. If it’s one of yours too, consider Dr.Jart’s Pore•remedy™ Purifying Mud Mask (5 pieces, S$38).
This no-mess, easy-to-use sheet mask contains PHA, green mud, and sea salt to deeply cleanse your pores, retexturise your skin, and boost hydration. The latter two ingredients actually help to balance sebum production and nix bacteria that trigger breakouts.
Snake
Blackheads or whiteheads
50% of those born in the year of the Snake agreed that blackheads and whiteheads are what they struggled with the most.
We’ve waxed poetic about the ever-popular 2% BHA Liquid from Paula’s Choice, but this time, we’d like to shine a spotlight on its sister, the CLEAR Regular Strength Exfoliating Solution 2% BHA (118ml, S$52).
This gentle, watery liquid exfoliant feels lighter on the skin, and it clears breakouts, unclogs and minimises pores, as well as fades red marks from past breakouts.
Dark eye circles
Plagued by dark circles, just like 47.67% of our participants? Then you’ll need the Glow Recipe Guava Vitamin C Bright Eye Gel Cream (15ml, S$61) in your routine.
This potent yet gentle formula boasts 10% encapsulated vitamin C complex, a niacinamide blend, and peptides, which work to visibly reduce dark circles, as well as hydrate and depuff the eye area.
Hair loss
Whether it’s triggered by stress, age, or a greasy scalp, hair loss can be tough to manage – 45.35% of participants would agree. If you’ve tried shampoos and leave-in treatments to no avail, perhaps it’s time to consider MIRIQA Hair Extra Strength (S$155 per box).
This hair supplement is packed with clinically-proven nutraceuticals to deliver growth thanks to two star ingredients: KSM-66 Winter Cherry and Curcumin Bio-max.
These ingredients are proven to reduce cortisol (stress hormone) levels, which helps build greater resistance to stress-induced hair loss, allowing for better, healthier hair growth.
Horse
Blackheads or whiteheads
Given our humid and tropical climate, it’s no surprise that our skin is more prone to common issues such as blackheads and whiteheads, something that 61.11% of participants voted their top concern too.
To combat this, try the derma-Rx Comedone Formula (30ml, S$98). The award-winning treatment contains botanical extracts that not only gently exfoliate to remove debris that clogs pores, but also effectively control excess sebum production, thereby reducing the appearance of blackheads, whiteheads, and blemishes.
Visible pores
57.78% of participants listed visible pores as their next most pressing skin concern. To improve its appearance, try Drunk Elephant’s T.L.C. Framboos™ Glycolic Night Serum (30ml, S$130).
In this formula, AHA teams up with BHA to exfoliate the skin and minimise the appearance of pores for smoother, more even-looking skin. Meanwhile, raspberry fruit extract rehydrates and soothes skin with antioxidants for a more refined texture.
Dark eye circles
Unsurprisingly, dark eye circles are among the top beauty concerns for 55.56% of our participants. To brighten those peepers, consider OLEHENRIKSEN’S Banana Bright+ Eye Crème (15ml, S$66).
This bestselling eye cream features real gold to brighten and visibly reduce dark circles and crow’s feet. The fragrance-free formula contains light-reflecting yellow mineral pigments to colour-correct and liven tired undereyes.
Sheep
Blackheads or whiteheads
57.47% of participants born in the year of the Sheep named blackheads and whiteheads their top beauty concern. If you’re looking for an easy way to keep your skin clear of these pesky dots and bumps, try Some By Mi’s Bye Bye Blackhead 30 Days Miracle Green Tea Tox Bubble Cleanser (120g, S$33.53).
This foaming cleanser is formulated with soothing green tea as well as naturally-derived BHA (salicylic acid) for gentle daily exfoliation. It not only rids the skin of blackheads and whiteheads, but also leaves the skin moisturised and glowing.
Dark eye circles
For 57.47% of our participants, dark eye circles were another major concern. To counteract both dark circles and puffiness, try The Ordinary’s 5% Caffeine Solution + EGCG (30ml, S$11.50).
It delivers a concentrated dose of caffeine and epigallocatechin gallatyl glucoside (EGCG) derived from green tea leaves to lighten discolouration and alleviate visible signs of fatigue and stress. With continued use, you’ll notice an eye contour that’s refreshed and lifted.
Sensitive skin
51.72% of participants struggle to manage skin sensitivity, and understandably so. If you’re looking for a simple moisturiser that soothes and comforts dry, itchy skin (and you don’t have an oat allergy), try Purito’s new Oat-in Intense Cream (150ml, S$30.75).
This emulsion-like moisturiser contains only 15 ingredients, 71.95% of which are oat-based. It combines the benefits of oat seed water, oat kernel oil, oat kernel flour, and oat kernel extract to restore and balance the skin.
Monkey
Dark eye circles
A common concern across all of the zodiac signs thus far, dark eye circles are taking the top spot yet again for 55.79% of those born in the year of the Monkey.
If you seek a simple, fuss-free eye product that brightens your under-eyes as well as reduces the look of fine lines, try Peace Out’s Retinol Eye Stick (4g, S$36.50). This retinol-powered serum balm contains a blend of retinol, peptides, and astaxanthin, which work to boost your skin’s barrier for eyes that look wide awake.
Belly fat
49.47% of participants considered belly fat their second most pressing beauty concern. If you’ve tried dieting and regular exercise but have yet to see any changes to your waistline, consider Blush By Ezann’s Slim & Sculpt service, which accelerates fat loss in targeted areas.
The Slim & Sculpt treatment uses powerful ultrasonic cavitation, coupled with the latest HIFU (High-Intensity Focused Ultrasound) and EMS (Electrical Muscle Stimulation) from Japan to remove stubborn fat deposits under the skin.
Read our full review of the treatment here!
Blackheads or whiteheads
Blackheads and whiteheads remain a top concern for many, according to 48.42% of participants. To treat and prevent both of them, try The Ordinary’s Salicylic Acid 2% Solution (30ml, S$12).
As its name says, the formula uses 2% of salicylic acid to keep your pores clear. Simply smooth it on clean, dry skin twice a week before applying other serums and moisturiser. You can apply it to your whole face or use it as a spot treatment.
Rooster
Dark eye circles
55.79% of participants who were born in the year of the Rooster also named dark eye circles their top beauty concern. If you’re plagued by panda eyes too, consider Avène’s Physiolift Eyes (15ml, S$69.90).
It contains Ascofilline, hyaluronic acid mono-oligomers, and retinaldehyde, all of which work synchronously to replenish the skin with collagen and hyaluronic acid.
The eye cream is delivered via a “patch” technology which allows ingredients to adhere to your skin and fill wrinkles, plump the skin, as well as reduce puffiness and dark circles.
Belly fat
Like those who were born in the year of the Monkey, 49.47% of Roosters struggle to reduce belly fat. If you have not seen results from dieting and regular exercise, try Dorra’s award-winning Intense Fat Burning Slimming Treatment.
Powered by an advanced peptide slimming technology, the treatment increases fat burning by 53% and reaches into the deepest fat layers to eliminate fat cells.
Compared to shedding just 180 calories during a 20-minute sit-up session, this treatment burns up to 2,400 calories within that same time period!
Blackheads or whiteheads
48.42% of our participants also named blackheads and whiteheads one of their top skin woes. If you struggle to control your skin’s sebum production and balance hydration levels, try For Beloved Girl’s Oil Control Mineral Cloud-Silk Mask (3 pieces, S$19).
Specially formulated for oily skin types, this sheet mask uses zinc gluconate to control overactive oil glands, which helps to prevent acne, blackheads, and whiteheads. It also contains acne-fighting tea tree oil to nix blemishes and excess shine.
Dog
Blackheads or whiteheads
Pesky blackheads and whiteheads can be the bane of our existence, something 53.55% of our participants would agree with.
One product that deserves a spot on your bathroom shelf is Mario Badescu’s Silver Powder (16g, S$26). This powder blend of titanium dioxide and zinc oxide is said to absorb oil, remove stubborn blackheads, and tighten pores effectively.
You’ll need to mix it with water to create your paste, which removes stubborn blackheads and unclogs pores in just 10 minutes. Your skin will become smoother and more refined with continued use. Check out our full review here!
Visible pores
If, like 46.34% of our participants, you struggle with large, visible pores, then try the Origins Clear Improvement® Active Charcoal Mask (75ml, S$43).
It uses bamboo charcoal and white China clay to draw out environmental toxins and impurities, removing potential pore-cloggers for smoother skin and refined pores.
Hair loss
Whether it’s brought on by stress or tight hairstyles, hair loss is a top concern for 45.12% of our participants. If this is also a huge concern for you, try BioRoyale’s Fall + Regrowth Hair Shampoo (150ml, S$35).
This daily shampoo clears out blocked hair follicles and gently cleanses the scalp and hair to stop hair fall in its tracks. It also regulates the scalp’s sebum production as it reduces flaking, thereby adding volume and shine to your locks.
Pig
Dark eye circles
52% of our participants certainly aren’t getting the beauty rest they need. If you’re looking for something to camouflage signs of fatigue while gradually improving the look of dark circles, try the TikTok-famous Kosas Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream (6ml, S$40.87).
This concealer is packed with skincare ingredients, such as hyaluronic acid, peptides, and caffeine to plump and hydrate for the smoothest, most radiant, satin finish. It also hides the look of dark circles, but it still lets your skin’s natural texture shine through for the most flattering “no makeup” makeup look.
Blackheads or whiteheads and visible pores
To keep your pores clear from blackheads or whiteheads and visible pores, a common skin woe for 51% and 47% of our participants respectively, try the Caudalie Vinopure Purifying Gel Cleanser (150ml, S$35).
The gel-to-foam cleanser is loaded with blemish-busting ingredients like natural salicylic acid, niacinamide, and polyphenols, which exfoliate, tighten the pores, and prevents the oxidation of sebum that results in blackheads.
Rat
Blackheads or whiteheads and visible pores
Large gaping pores are often more susceptible to getting plugged with blackheads and whiteheads, concerns that plague 47.22% and 55.56% of our participants respectively. To tackle these two skin concerns at once, try the Dermalogica CLEAR START Blackhead Clearing Fizz Mask (50ml, S$39).
This unique fizzing mask clears out pores and targets blackheads, preventing them from turning into blemishes. Sulfur and kaolin clay work their magic to sop up excess oil, reducing blackheads and refining the look of pores.
Dark eye circles
Want to brighten, hydrate, and awaken dark under-eyes in a flash, just like 54.63% of our participants wish for? Try the new Rare Beauty Positive Light Under Eye Brightener (4ml, S$41).
This lightweight brightener instantly reduces the look of dark circles and discolouration with its sheer, flexible coverage, so you’ll look bright-eyed and bushy-tailed. It lasts for hours on end without creasing, caking, or settling into fine lines.
Ox
Dark eye circles
Staying up late again because of work? Or perhaps you’re bingeing on the latest K-drama. Well, those are likely the main causes of dark eye circles, which is the top beauty concern for 57.5% of participants.
If you need a quick fix, reach for the Laura Mercier Secret Camouflage Brighten & Correct Duo (2g, S$50), a two-in-one face and under-eye concealer stick that retouches imperfections and brightens panda eyes. It’s creamy and pigmented, making concealing a breeze in the mornings.
Damaged or dry hair
50% of our participants struggle to manage their damaged or dry hair, but we’ve got a quick and affordable solution: the TikTok-viral Moremo Water Treatment Miracle 10 (200ml, S$21.10).
Its Magic Formula System generates mild heat that reacts with the moisturising components and silk amino acids in the formula, which allows it to heal damaged cuticles. Those who’ve tried it said their dry, frizzy hair felt smooth as silk after 10 seconds.
Related read: This 10-second Korean hair treatment is trending on TikTok – plus, it’s under S$25 at our local drugstore!
Blackheads or whiteheads
For those who struggle to banish blackheads and whiteheads, like 46.25% of our participants, try the Geek & Gorgeous Cheer Up (1ooml, €28, ~S$39.71), which contains a blend of 6% mandelic acid and BHA (salicylic acid) to keep your pores clear and balance your complexion.
This lightweight liquid treats acne-prone skin, blackheads, excess sebum production, and enlarged pores, but it’s gentle enough to be used on sensitive, redness-prone skin.
Tiger
Visible pores and blackheads or whiteheads
57.47% of our participants named visible pores their top beauty concerns, followed by blackheads or whiteheads, according to 55.17% of participants. If you seek a product that kills these two birds with one stone, try the Good Molecules’ Overnight Exfoliating Treatment (30ml, US$6, ~S$8.07).
This blend of 10% glycolic and lactic acids renews and resurfaces the skin, sloughing away dead skin cells and unclogging pores to reveal a smoother, more radiant complexion.
Dark eye circles
Have a Tiger in your life who could use an eye pick-me-up? Well, 51.72% of our participants struggle with dark eye circles, and you could help alleviate that with Patchology’s Patching All the Way Eye Gel Trial Kit (5 patches, S$21.90).
It features five under-eye gels that are designed to brighten and de-puff the eye area after a long night, so sit back, relax, and unwind with these eye patches on.
